Leucospermum (Pincushion Protea) is a genus of about 50 species of flowering plants in the family Proteaceae, native to Zimbabwe and South Africa, where they occupy a variety of habitats, including scrub, forest, and mountain slopes.
They are evergreen shrubs (rarely small trees) growing to 0.5-5 m tall. The leaves are spirally arranged, tough and leathery, simple, linear to lanceolate, 2-12 cm long and 0.5-3 cm broad, with a serrated margin or serrated at the leaf apex only. The flowers are produced in dense inflorescences, which have large numbers of prominent styles, which inspires the name. (Ref: Wikipedia)