Above is a graph comparing the average United States pool construction growth since 2005 versus our own personal construction growth since 2005. It’s interesting to note our dip slightly before the recession and then a strong upward trend from 2008 to 2014. We like to contribute this success to implementing a strong digital marketing presence; in fact, we became so involved in digital marketing that we created our own company, Omnibeat! In this blog, we will explore other trends that we believe are driving this growth and try to justify the consistent progress we expect in the future. Way to go Nate Trimmer and Team Sunset!
If you wanted to build a pool 50 years ago then you would have a few different options, but for the most part everyone’s pools were “standard” and similar. However, in today’s market the pool possibilities are infinite and it seems like no two pools look the same anymore. The differences range from major differences like design and materials to minor differences like lighting and water features. The different options available for modern pools are truly astounding, and we think this potential for creativity and uniqueness is helping drive the pool market.
New advancements have made pool construction easier for everyone. There are now apps and websites which allow customers to begin visualizing their dream pools virtually. On the other side of it, we have modern technology like shotcrete that makes the pool building process much stronger and more efficient. Beyond this, pool control and maintenance has also become more convenient. Customers can now control their pool temperature and filter from their phones and receive better feedback about the quality of their pool allowing for easier maintenance and upkeep.
With every new generation comes changes, and we believe that the new generation has brought positive results to the pool business. For one, we have found that pools serve as a great family mecca allowing parents and grandparents to entertain children and grandchildren. These younger children are also playing pool related sports in greater numbers, which is increasing the demand for pools to practice in. Additionally, a large population of Baby Boomers and Gen Xers are reaching older ages where pools can be of great health benefit. Pools are a terrific way to exercise while putting minimal pressure on the joints, so pools can be a great workout tool for older generations.
Weather has been another strong influence on the pool business as of recently. In California, weather was a negative influence up until recently as people negatively correlated the drought with pools. However, now that the drought is practically over and we are experiencing nice, warm weather we are seeing a strong demand for pools to help homeowners escape the heat and cool off.
Easier Ways to Pay
Finally, a strong economy is potentially the central influence causing an increase in demand
for swimming pools. You could see in the graph at the beginning that the demand for pools took a sharp decline in 2008-2011 as America recovered from the recession, but our recovered economy is bringing about an increase in pool business. The reason for this partially relates to an increasing per capita disposable income in America, but also to the increased ability to finance pool construction. In this strong economy, you can get an affordable loan in more ways than ever before.
We believe that it is a combination of all these trends that is leading to the positive pool construction growth that you see in the chart at the beginning. We are incredibly thankful for this growth as it allowed us to keep doing what we love: build pools! If you have been seeing similar growth in your business or if you know someone that is looking to join in on the trend and get started on the pool of their dreams then email us and let us know – we love to hear from our amazing customers!